Celering, a Spanish company specializing in the development of diagnostics and mobility plans for companies, has called on Padam Mobility to set up Celering Smart Shuttle, a tailor-made DRT service aimed at the labour force of the Madrid region. Its objective: offer a shared mobility service with bookings, intelligent and efficient, and a credible alternative to the private car. It was thought to beparticularly adapted to the intramural service of Madrid and its business campuses located in the northern and northeastern suburbs.
The Celering Smart Shuttle service aims toprovide a seamless user experience by offering a customized solution that is integrated into the mobility plans of partner companies and that interfaces with the existing public transport system. Competitive, punctual, economical and environmentally friendly, the service aims to convert car owners to on-demand shared mobility through fuel and time savings.